The Johnson Lifestyle
The Johnson Lifestyle
Johnson Publishing Company, the publisher of EBONY magazine (“EBONY”) and JET, has been a pillar of the African-American community for more than 70 years, since its founding by John H. Johnson and his wife, Eunice W. Johnson, in 1942. Deeply ingrained in African-American cultural heritage, EBONY and JET represent trusted voices in the Black community, and serve as an ideal vehicle for marketers attempting to reach a broad cross-section of African Americans in a brand safe environment.
Johnson Publishing Company celebrates the rich African American experience by creating products that inform, entertain, engage and inspire. We have an unwavering commitment to excellence. We work as a team with passion, creativity and integrity to enlighten, educate and uplift people through our legendary brands.
Linda Johnson Rice, Chairman
EBONY, which was founded in 1945, remains the number one monthly magazine and source for an authoritative perspective on African-American culture and social issues. Today, EBONY continues to highlight crucial issues in a way that shapes thought, ignites conversation and serves as a call to action for Black America. EBONY is steadfastly dedicated to helping provide its readers with the tools necessary to achieve their own personal goals.
Our media reflects the cross-section of Black America as delivered by our best thinkers, trendsetters, activists, celebrities and next-generation leaders.
Ebony ignites conversation, promotes empowerment and celebrates aspiration. We are the heart, soul and pulse of Black America and a catalyst for reflection and progression.
Ebony is smart, relevant, personal, beautiful, aspirational, informational, entertaining, enlightening and empowering.
EBONY.com is the premiere online destination for African-American cultural insight, news and perspective. Under the direction of Editorial Director, Kierna Mayo, the website is an inviting and interactive experience. EBONY.com is a community-powered site for hot topics, trends, advice and critical conversation. Through original reporting and highly-curated content, EBONY.com reflects the diversity and broad spectrum of daily thought and opinion within the African-American community. It captures the laugh-out-loud humor of our audience with a fresh, intelligent point of view, and inspires dialogue connecting all points of the African-American experience.
JET magazine was founded in 1951 and quickly played a vital role in covering the African-American experience during the Civil Rights Movement. Recognized for its thoughtful coverage of significant historical events, including the Montgomery bus boycott and the life of Martin Luther King, Jr., JET was published weekly in a digest size until it was transitioned into a digital-only format in 2014. JETMag.com now serves as an important component of the online presence for JPC Media.
JET is action. JET speaks to readers and enables them to speak back. The brand is the leading voice on life enhancing calls to action for the African-American audience.
The purpose of JET is to consistently and credibly deliver the unique Black perspective on today’s most pressing news, entertainment, lifestyle and sports trends to our diverse readership. JET fulfills this purpose by continuing to deliver on an established legacy of being the foremost authority on all of the current issues that matter to our community.
As the saying goes, “If it wasn’t in the JET, it didn’t happen.”
Fashion Fair Cosmetics
Fashion Fair, the largest Black-owned cosmetics company in the world, is a wholly owned subsidiary of Johnson Publishing Company, LLC and was created for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair Show. As a pioneering businesswoman, Johnson took the risk that most major cosmetic companies refused to take by entering the untapped market of makeup for women of color.
Fashion Fair Cosmetics was born in 1973, named after the fashion show _that inspired it. With a wide range of shades, Fashion Fair Cosmetics was strategically marketed in high-end department stores. The line continued to expand by introducing skin care; fragrance and hair care products that addressed Black women’s needs.
A trusted brand by many, Fashion Fair Cosmetics remains deeply rooted in the African-American experience. The line can be found in fine stores across the United States as well as in Canada, UK, France, Africa and the Caribbean.