For Immediate Release
EBONY Partners With CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA For 2012 EBONY HBCU Campus Queens
- Contest Voting Launches May 8
Chicago (May 3, 2012) – EBONY® Magazine announced that it has partnered with CLEAR SCALP & HAIR BEAUTY THERAPYTM ULTRA SHEA, a new line of nourishing shampoos, conditioners and treatments, as the presenting sponsor for its 2012 EBONY HBCU Campus Queens franchise. EBONY HBCU Campus Queens, a contest featuring HBCU Homecoming Queens from across the country, has celebrated Black colligate women—the next generation, poised to make positive change in the African American community—since 1975.
“For 37 years we have showcased young ladies, campus leaders, from our country’s Historically Black Colleges and Universities, and I am delighted that we are partnering with Unilever to build on this tradition,” said Linda Johnson Rice, chairman, Johnson Publishing Company.
The EBONY-CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA partnership for the 2012 EBONY HBCU Campus Queens covers an array of print, digital, social media and retail components that extend from the May launch of the 2012 contest through September in-book announcement of the contest winners. EBONY HBCU Campus Queens voting launches on EBONY.com May 8.
“EBONY is thrilled to partner with CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA on its editorial franchise EBONY HBCU Campus Queens,” said Stephen Gregory Barr, senior vice president/group publisher, Johnson Publishing Company. “We are dedicated to celebrating beauty that starts deeper, and EBONY HBCU Campus Queens provides an ideal platform to recognize some of the best and the brightest young African American women across the country.”
David Rubin, U.S. haircare marketing director, Unilever said: “CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA is changing the way women think about hair care, that’s why we’re delighted to partner on the 2012 EBONY HBCU Campus Queens contest to celebrate young African American women who are changing the way for the future.”
EBONY editors will select 40 campus queens from more than 100 of the Country’s Historically Black Colleges and Universities to be voted on by consumers nationally. The 10 HBCU Queens who most exemplify determination, inner beauty and positivity will be revealed in the September 2012 issue of EBONY in an advertorial styled by CLEAR SCALP & HAIR THERAPY™ celebrity stylist Oscar James.
James said: “I get a lot of inspiration from the women I work with every day, that’s why I’m so excited to be working with the EBONY HBCU Campus Queens who will be featured in the magazine. These are exceptional young women who motivate others to act and are truly changing the communities around them.”
Complete EBONY HBCU Campus Queens contest details are available at EBONY.com.
EBONY® Magazine has been the number one source for an authoritative and authentic perspective on Black America for 67 years. With a readership of nearly 12 million, the Chicago-based monthly magazine has a 1.25 million subscribership. Founded by the late John H. Johnson and Eunice W. Johnson to showcase the Black American experience, the award-winning EBONY is owned by Johnson Publishing Company, which also owns of JET® Magazine and Fashion Fair Cosmetics. EBONY: It’s more than a magazine, it’s a movement.Visit EBONY.com. Like us on Facebook at EBONYMag. Tell us what’s on your mind on Twitter @EBONYMag. Check us out on Tumblr at EBONYMag.Tumblr.com.
ABOUT CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA
The search for strong, beautiful hair is finally over and it starts at the scalp, the right foundation for well-nourished, healthy-looking hair. Introducing CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA, a new line of nourishing treatments, shampoo and conditioner specifically formulated to meet the needs of African American women. CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEA provides a new way to care for hair and feeds the scalp, to create the right foundation for strong, beautiful hair from root to tip. CLEAR SCALP & HAIR BEAUTY THERAPY™ ULTRA SHEAproducts will be available beginning May 14, 2012 at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99-$5.99. For more information, visit Facebook.com/ClearUltraShea.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
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